Brothers in art

Black Eyed Peas 3G Video Diary

Type

Cross Media

Date

Sunday June 5th 2005

Client

BEP Merchandise [w]

View Online

http://www.blackeyedpeas.com

Go

back to the overview of projects

Clients

  • Grassroots Productions
  • 33 Productions
  • The Black Eyed Peas
  • TDK Europe
  • The Partysquad
  • Guess Watches
  • UrGuide.TV
  • The Pea Pod Foundation
  • Tyco Electronics
  • Vortex Coca
  • Muse
  • Tommy Hilfiger
  • Universal Music
  • Cyclops NYC
  • Het Gesprek TV
  • Strata
  • CCP Games Iceland
  • Dipdive.com
  • Goodlife Records
  • NCRV
  • Vodafone UK
  • Icon Advertising
  • Pixologic Inc.

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Mobile Video to Web

During their European tour in December 2005, The Black Eyed Peas were the first band in the world to have their own web based video diary recorded with 3G (3rd generation) mobile videophones.

The band members used their 3G videophones to make video calls to their own community website www.blackeyedpeas.com, so that they were able to take their fans from around the world behind the scenes of their European tour. The content was offered to fans free of charge.

"It's amazing what technology can do these days." says lead singer Will.i.am of the Black Eyed Peas. This allows us to get closer to all the fans worldwide. This is dope".

The mobile technology, in conjunction with the community website, created an unparalleled experience for the fans who virtually joined the Peas during every day of the tour. "Hearing a packed venue shouting 'Hello!' to you and joining the Peas in the club after the show is not something you experience every day." explains Arno Drost, Creative Director at Brothers in art.

BlackEyedPeas.com

Brothers in art has developed the vastly improved official BlackEyedPeas.com website. Both the development of the community driven website as well as the management of the site's content and members are handled by Brothers in art.

Hey everyone! The Black Eyed Peas just called us!
- a BEP.com Member

The website is the perfect platform to launch campaigns that directly involve the band's world wide fan base. At no other place will you find such a large diversity of people, all directly accessible at any time.

It is no wonder that the anticipation for the 3G Mobile Video campaign was high. Thanks to the website, the fans were able to access the footage as well as share the experience directly with other fans. Although the web is often perceived as a cold and impersonal medium, this campaign brough fans closer the Black Eyed Peas than ever before.

The Black Eyed Peas website is based on our proprietary On Stage Community Engine
The VideoDiary is powered by the On Stage VideoDiary Module