will.i.am at Blackberry DevCon
Wednesday October 22nd 2008 - will.i.am, well known from the The Black Eyed Peas did a keynote about latest project dipdive.com on the BlackBerry Developer Conference. He spoke about how technology and dipdive are going to change the future of artist-fan relations and content delivery.
The Black Eyed Peas are embracing online music delivery; following the successful viral campaign for will.i.am's "Yes We Can" song backing Barack Obama's Presidential campaign.
"We're just finishing the songs and collaborating with the software guys," says will.i.am, who said he wants Black Eyed Peas' music to be interactive, offering embedded information and even "songs within songs" when the user clicks on a pop-up.
"I'm tired of making songs for the radio and for MTV," he says. "You should make songs for where songs are actually being listened and played. We have new people -- software programmers. They are just as important as me, apl.de.ap, Taboo and Fergie. That's us, the visual members.
"But nowadays it isn't just physical with music and content anymore -- you have to have proprietary software. Just borrowing other people's sh*t doesn't empower the growth and how you monetize that content, so that's why it's important that we got a software guy that is part of the Peas."
from billboard.com
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